Thought Leadership
2 Minute Read
Date Published: February
By: Taylor Rhodes
Thought Leadership
2 Minute Read
Date Published: February
By: Taylor Rhodes
“An ember is all it takes to keep going and make the decision to never give up."
These words from famous adventurer Bear Grylls (as he spoke at Applied Net 2023) remind us that our inner strength or “fire” gets us to the other side of life’s obstacles stronger than we were before, which is also the case for the insurance industry.
Despite global uncertainty, Canadian brokers who embrace innovation and transformation are on a path toward sustainable future growth. The Canadian P&C market continues with cautious yet positive momentum. In Canada, industry revenue has grown 1.3% over the past five years, reaching an estimated $9.5 billion in 2023.
At Applied, we’re obsessed with a simple equation that we believe aligns us with you. We’re committed to creating technology that helps drive higher-than-average revenue growth at a lower-than-average cost structure and, therefore, helps you make your brokerage more valuable. We use this simple framework to guide our investment decisions.
Tap into the Digital Roundtrip of Insurance across major lines of business right from their brokerage management systems.
Unlock more insightful data reporting and recommendations in their broker management systems.
Drive more intelligent two-way connectivity to commercial lines and insurer partners.
Access industry-leading personal lines quoting capabilities.
Increase small commercial lines business while making it more profitable.
Fully integrate insurance payments, speeding up revenue collection while taking costs out of the back office.
One of the most powerful ways to fulfill our promise of becoming Your Indispensable Growth Partner is to scale our insurance technology that connects the Digital Roundtrip of Insurance. We introduced this concept last year (check out Your Winning Ticket to the Digital Roundtrip of Insurance eBook), but the gist is we’re delivering value-driven solutions that complete the roundtrip of insurance so you can compete and win at digital speed.
As we’ve continued down the path of connecting the Digital Roundtrip of Insurance, we’ve realized that the greatest value comes from shortening – or accelerating – the full roundtrip for your personal lines, commercial lines and Employee Benefits books of business. Doing so creates incredible power and value for you, helping you know more, work on the most valuable tasks, execute faster, deliver more value to your clients, and drive more profitable revenue growth for your business.
Take a look at our NEW! The Digital Growth Era of Insurance Is Now eBook to learn how to accelerate the Digital Roundtrip of Insurance, so your business can step into the Digital Growth Era with the latest technology by your side.
Chief Executive Officer
Taylor Rhodes, Chief Executive Officer, leads Team Applied and is responsible for the company's overall strategy and operational execution. Rhodes joined Applied in 2019 after serving as chief executive officer of SMS Assist, the leading cloud-based software platform for multi-site property management. Previously, he was CEO of Rackspace, where he led the Company’s growth from a cloud pioneer to an industry leader with more than two billion dollars in revenue, while establishing the company as a mainstay on the Fortune 100 Best Companies to Work For®. Prior to Rackspace, he served as a leader in enterprise, financial and corporate strategy roles at Electronic Data Systems Corporation. Mr. Rhodes is a former United States Marine Corps infantry officer and holds a MBA from the University of North Carolina at Chapel Hill. He serves on the board of directors for Applied, Zenoss and Liquid Web, LLC.
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